Mumbai. Virgin Atlantic stated that its product investment programme for India would reach more than £300m as it starts its flights from London Heathrow to Mumbai.
Speaking on the launch of the Mumbai-New York launch, the President of Virgin Atlantic, Sir Richard Branson, said, “Given the importance of both of our Indian markets we are introducing our newest aircraft on flights from India which represents hundreds of millions of pounds of investment. The key market for the airline will be business travellers, passengers visiting friends and family and leisure travellers which represent 80 per cent of the 300,000 plus passengers the British airline will initially carry each year to and from India.”
The two new A330 aircraft with its latest Upper Class product to both Mumbai and Delhi represents a record product investment in the region for the airline. Mumbai launch also signifies the airline’s biggest connectivity offering and commitment to India. The move will also create 140 new jobs across India and the UK. The restarting of the Mumbai route will double capacity to India for Sir Richard Branson’s airline with daily services to both key markets and strong connectivity to the US along with the UK.
One million people fly between Mumbai and the UK each year, with the market increasing by 10% in the last two years alone. With India’s economy remaining one of the fastest growing in the world Virgin Atlantic expects passenger numbers to continue to rise.
With its Mumbai route launch, Virgin Atlantic is seeking to build on record demand for travel between Delhi, London and New York. Last year there was a 13% increase in the airline’s passenger numbers between Delhi and London. The airline attributes much of the increase to more passengers connecting via London. The airline expects to develop this trend further with the introduction this weekend of a new service to New York. The latest addition to Virgin’s schedule mean passengers can connect seamlessly to New York along with the existing connection to Newark from Delhi also.
© India Strategic